Employer Branding.
The way candidates and current employees talk about your company has the power to attract, inspire, motivate & engage your team – or do the exact opposite.
What is Employer Branding and Employer Value Proposition and Why Should I Care?
In construction we are all scrambling for more people and most importantly more of the RIGHT people. It’s pretty safe to say the employment landscape has changed. Employees are jumping ship for small increases in pay and candidates are now interviewing companies as much, if not more, than the companies are interviewing them.
If a company can’t clearly communicate why they are different and how they are better than their competitors, all that’s left to compete on is price… and that’s not a race you want to win.
Having a strong Employer Brand and Employer Value Proposition can be a companies unfair advantage and it’s vital for attracting the right talent. When done correctly it will repel the many and compel the few who love your company, what it does and what it stands for.
Your Employer Value Proposition distills every element of your Employer Brand into a phrase that will stick with and appeal to your ideal employees.
Who Can Benefit From Employer Branding?
Most companies can benefit from good employer branding, especially if they:
- Have too much work and not enough people
- Experience high employee turnover
- Experience a high cost per hire
- Want a more united and unified culture
- Are simply looking to give an old or outdated Employer Brand a face lift
What Are The Benefits Of Having A Great Employer Brand?
The benefits of a strong employer brand include but arent limited to:
- 52% reduction in hiring costs
- Fill positions 2 – 3 times faster
- 28% reduction in staff turnover
- 47% more qualified applicants
What Are The Stats?
- 86% of employees and job seekers research a companies reviews and ratings online before deciding to apply for a job (Source: Glassdoor).
- 75% of active job seekers consider an employers brand before even applying for a job (Source: Linkedin).
- 92% of people would consider changing jobs if they were offered a role with a company with an excellent corporate reputation (Source: HR Advisor).
- Roughly 30% of job seekers leave a job within the first 90 days due to a lack of alignment between the candidate and the employer brand (source: themuse).
